Your website
A website that gets you calls
- Shows up when people nearby search on Google
- Big call and quote buttons on every phone
- Loads fast, even on one bar of signal
- Every request lands in your dashboard
Websites + dashboards for local service businesses
Your website and your back office, built and run for one monthly fee.
We build a website that brings in calls, and a simple dashboard that shows your jobs, leads, and money in one place. Then we keep both running.
- Carter & Jackson, Laramie, WY
- Reply within one business day
- Month to month, no long contract
Ridgeline Plumbing & Heating
Demo- Revenue, 30 days
- $61,240
- +10%
- Jobs completed, 30 days
- 88
- +9%
Revenue by day
- Dana M. · Water heater replacementCall back
- Luis R. · Basement bath rough-inCall back
What you get
Two things, built to work together
Your website brings the work in. Your dashboard shows what it's worth. We look after both.
Your back office
A dashboard you can check in ten seconds
- See this week's jobs at a glance
- Know which jobs made money
- See which leads still need a call back
- Know where your customers come from
And we keep it running. Hosting, fixes, updates, and changes when you need them. You don't manage any of it.
Sample dashboard
What you'd check every morning
A working sample for a made-up plumbing company, with made-up numbers. Switch the dates, hover the charts, open the tables. Yours would be built around your business.
Ridgeline Plumbing & Heating
Laramie, WY · as of Thursday, Oct 8
Money and leads
- Revenue
- $61,240
- +10%
- vs. prior 30 days
- Jobs completed
- 88
- +9%
- vs. prior 30 days
- Average job
- $696
- +1%
- vs. prior 30 days
- New leads
- 64
- +10%
- vs. prior 30 days
1. Revenue, running total
Last 30 days, next to the 30 days before
- This period
- Prior period
View as tableHide table
| Day | Revenue | Running total | Prior period |
|---|---|---|---|
| Sep 9 | $2,030 | $2,030 | $2,107 |
| Sep 10 | $2,920 | $4,950 | $3,011 |
| Sep 11 | $2,310 | $7,260 | $3,011 |
| Sep 12 | $990 | $8,250 | $5,510 |
| Sep 13 | $0 | $8,250 | $7,837 |
| Sep 14 | $2,740 | $10,990 | $9,981 |
| Sep 15 | $2,550 | $13,540 | $12,499 |
| Sep 16 | $2,350 | $15,890 | $15,017 |
| Sep 17 | $2,760 | $18,650 | $16,102 |
| Sep 18 | $2,760 | $21,410 | $16,102 |
| Sep 19 | $1,190 | $22,600 | $18,556 |
| Sep 20 | $0 | $22,600 | $20,974 |
| Sep 21 | $2,690 | $25,290 | $23,547 |
| Sep 22 | $2,650 | $27,940 | $25,618 |
| Sep 23 | $2,820 | $30,760 | $27,798 |
| Sep 24 | $2,270 | $33,030 | $28,966 |
| Sep 25 | $2,390 | $35,420 | $28,966 |
| Sep 26 | $1,280 | $36,700 | $31,438 |
| Sep 27 | $0 | $36,700 | $33,336 |
| Sep 28 | $2,710 | $39,410 | $35,790 |
| Sep 29 | $2,080 | $41,490 | $38,053 |
| Sep 30 | $2,690 | $44,180 | $40,716 |
| Oct 1 | $2,480 | $46,660 | $41,939 |
| Oct 2 | $2,920 | $49,580 | $41,939 |
| Oct 3 | $1,340 | $50,920 | $43,900 |
| Oct 4 | $0 | $50,920 | $46,209 |
| Oct 5 | $2,150 | $53,070 | $48,891 |
| Oct 6 | $2,530 | $55,600 | $51,354 |
| Oct 7 | $2,940 | $58,540 | $53,206 |
| Oct 8 | $2,700 | $61,240 | $55,870 |
2. Where new leads come from
Last 30 days
- Google search22 leads13 booked
- Website form16 leads11 booked
- Referrals12 leads10 booked
- Repeat customers10 leads9 booked
- Facebook4 leads1 booked
View as tableHide table
| Source | Leads | Booked |
|---|---|---|
| Google search | 22 | 13 |
| Website form | 16 | 11 |
| Referrals | 12 | 10 |
| Repeat customers | 10 | 9 |
| 4 | 1 |
3. Which jobs made money
Average profit per job, last 30 days
- Repipe$1,42035% margin
- Water heater install$61032% margin
- Furnace repair$34039% margin
- Drain cleaning$18553% margin
- Service call$4522% margin
View as tableHide table
| Job type | Jobs | Avg. profit | Margin |
|---|---|---|---|
| Repipe | 4 | $1,420 | 35% |
| Water heater install | 11 | $610 | 32% |
| Furnace repair | 19 | $340 | 39% |
| Drain cleaning | 31 | $185 | 53% |
| Service call | 23 | $45 | 22% |
4. This week's jobs
This week
- Done
- Scheduled
View as tableHide table
| Day | Done | Scheduled |
|---|---|---|
| Mon | 5 | 0 |
| Tue | 4 | 0 |
| Wed | 6 | 0 |
| Thu | 3 | 2 |
| Fri | 0 | 5 |
| Sat | 0 | 2 |
5. Open leads (9)
Right now
- Call back
Water heater replacement
Dana M. · Google search · 3 days
- Call back
Basement bath rough-in
Luis R. · Referral · 2 days
- Call back
Slow kitchen drain
Kim T. · Website form · 1 day
- New
Furnace won't light
Pat W. · Website form · 4 hours
- Quote sent
Whole-house repipe
Sam H. · Facebook · 6 hours
Revenue
See if this month is ahead of last month, without waiting on the accountant.
Where new leads come from
See which ads and referrals actually turn into booked jobs.
Which jobs made money
Raise prices on the jobs that barely pay. Chase more of the ones that do.
This week's jobs
What's done and what's still on the schedule, at a glance.
Open leads
Who's waiting on a call back, and for how long. Nobody slips through.
Sample build
Same business. Better first impression.
Most people check you out on their phone before they ever call. Here's a made-up plumbing company's site, before and after we'd rebuild it.
Before
Welcome to Ridgeline Plumbing & Heating!!
Ridgeline Plumbing and Heating has been proudly serving our customers for many years with quality service. We offer a wide variety of plumbing and heating services for residential and commercial customers. Please browse our website to learn more about our company and the services we offer. Click the links below to navigate.
image not found
Click here for our services
About us
Contact page
To reach us please fill out the form on the contact page and we will get back to you as soon as possible.
© 2014 Ridgeline Plumbing. Site last updated 3/2016.
- Tiny text you have to pinch and zoom to read.
- No way to call from a phone. Visitors give up.
- An old date tells people the business might be closed.
After
Ridgeline PlumbingCall now
Plumbing & heating repair in Laramie
Same-week appointments. Upfront quotes. Serving Albany County.
Get a quote(307) 555-0142
DrainsWater heatersFurnaces
Request a quote
Send request
Hours
Mon–Fri 7–6 · Sat 8–2 · Emergency line 24/7
- A call button at the top of every page.
- Says what you do and where, in the first line.
- Quote requests land in your dashboard, not a forgotten inbox.
- Hours and service area, without hunting.
Plans
Three plans. One monthly fee.
Every plan includes a website and a dashboard. You pay once to build it, then one flat monthly fee to keep it running. We send exact pricing in writing after a short call.
Plan 1
Starter
A website that brings in calls, and every lead in one place.
Includes:
- A custom website, built for phones first
- Call and quote buttons on every page
- Google Business Profile and maps set up
Plan 2
Growth
Run the business from one screen.
Everything in Starter, plus:
- A dashboard for jobs, revenue, and leads
- See where your customers come from
- Know which jobs made money
Plan 3
Full Service
We look after your whole website and dashboard.
Everything in Growth, plus:
- Reports built around how you run things
- Numbers pulled in from the tools you already use
- A quarterly review of what's working
How it works
Simple to start. Nothing to manage.
- Step 1
A short call
Tell us how the business runs and what's getting in the way. No tech talk needed.
- Step 2
A written quote and launch date
One build fee, one monthly fee, and the date your site and dashboard go live.
- Step 3
We build it, you check it
You see everything before it launches. Nothing goes live until you're happy.
- Step 4
We keep it running
Hosting, fixes, and changes are on us. You run the business.
What we promise every client
We reply within one business day
Every message gets a real answer from Carter or Jackson by the next business day.
Month to month. No long contract.
Stay because it works for you, not because a contract says so.
You own it all
Your domain, your website, and your data are yours. If you leave, you take everything with you.
A launch date in writing
Before we start, you get a written launch date. We hold ourselves to it.
Who you'll work with
Two people you can actually reach
No call center and no ticket numbers. You work directly with the two people who build your site and dashboard.
Carter Redden
Co-founder · Laramie, WY
Jackson Chapman
Co-founder · Laramie, WY
Local on purpose
We're based in Laramie and work with businesses within about 5 to 6 hours of Laramie:
- All of Wyoming
- Colorado's Front Range and Western Slope
- Western Nebraska
- The Black Hills
- Northern Utah
We know the area and how word of mouth works here. When something needs fixing, you know exactly who to talk to.
More about usWork
Recent projects
Real websites and dashboards we've built for businesses and organizations in Wyoming.
Photography Studio · Buffalo, WY
Abigail Chapman Photography
A portfolio website, booking flow, client galleries, and business dashboard for a Buffalo, Wyoming photographer who shoots everything from weddings to family portraits.
- Website
- Dashboard
- Booking
- Galleries
Student-Managed Investment Fund · Laramie, WY
Wyoming FMA
A dashboard and website for the University of Wyoming's Financial Management Association, giving members a live view of the club's competition portfolio instead of digging through statements.
- Dashboard
- Website
Questions
Straight answers
Do I own the website?
Yes. Your domain, your website, and your data belong to you. If you ever leave, you take all of it with you.
Is there a contract?
No long contract. Plans are month to month.
What does the monthly fee cover?
Hosting, security, updates, small changes, keeping your dashboard accurate, and a direct line to Carter and Jackson by email.
I already have a website. Can you work with it?
We'll look at it on the call and tell you straight whether to keep it, fix it, or replace it.
How long does it take?
It depends on the business. You get a launch date in writing before we start, and we hold to it.
Why aren't prices on the site?
Every business is a little different. After a short call we send a written quote: one build fee and one monthly fee. No surprises after that.
Want to see what this would look like for your business?
Book a short call. We'll ask how things run today and tell you honestly whether we can help. You'll hear back within one business day.